Most people start a business for the wrong reason.
They were good at something. That's it.
Good baker. Good dentist. Good developer. So they think they should start a business.
But business isn't doing the work.
Business is building the brand, the team, the systems, the pricing, the finances.
You stop doing the thing you're good at and start doing everything else.
Most people don't realise they've just given up the job they loved to do a completely different job they don't understand.