Builder. Investor. Mentor.

I build businesses. I back entrepreneurs. I say what I think.

Just a collection of things I've built and care about.

Socials
Adam Kara
01 - I build businesses

Built from
scratch.

Not funded. Not templated. Real businesses, built with real skin in the game. Some worked. Some didn't. All of them taught me something.

Coaching Culture
Founded
Coaching Culture

A platform connecting businesses with professional coaches. Built to make quality coaching accessible at scale.

Visit site →
Kindrid
Founded
Kindrid

An app that helps families understand each other better. Personality insights, shared profiles, and tools to turn everyday conflict into connection.

Visit site →
Learning Heroes
Exited
Learning Heroes

Saving the world from boring e-learning. Built a content platform that made workplace learning worth doing. Successfully exited.

Visit site →
02 - I back entrepreneurs

Backing the
right people.

I've made enough mistakes to know where I'm useful. Both sections below work the same way.

Investing

I invest where I can
actually be useful.

I'm not a VC. I invest in businesses where my experience is relevant - where I can open a door, spot a problem early, or help someone avoid a mistake I've already made.

It usually ends up being early stage, B2B, subscription or services. Not because that's the rule - because that's where I know what I'm doing.

  • Early stage, before it gets crowded
  • B2B, subscription, professional services
  • Sectors I've operated in myself
  • If there's no fit, I'll tell you
Mentoring

I only work with people
I can actually help.

It's about fit. I need to be able to add something real, and we need to get along. If either of those isn't there, it won't work. Simple as that.

I always start with a conversation - no commitment on either side. The goal is to get you from where you are to where you're going, then move on. I'm not trying to make myself permanent.

  • Starts with a conversation, not a contract
  • Two-way decision - you're choosing too
  • A to B, not a permanent arrangement
  • If we don't get along, it won't work
03 - I say what I think

Books.

Things I wrote down properly. Not drafts, not threads - actual finished thinking.

Essay
The
Hard
Work
Myth
Adam Kara
The Hard Work Myth Coming Soon
Essay
The
Optimisation
Mindset
Adam Kara
The Optimisation Mindset Coming Soon
Letter
Dear
Ethan
Adam Kara
Dear Ethan Coming Soon

Notes.

Unfinished thinking. Things I noticed, argued with myself about, or just wanted to write down. No particular schedule.

All notes →
If you think I can help, get in touch. Or don't. I don't really care either way.

The other stuff

Not strategic. Not monetised. Just things I'm into.

Cooking
Wood fired cooking. Pizza. Sourdough.
Woodwork
Making real things with my hands.
Travel
New places. New perspectives.
Personal
Thoughts, directions and everything else.